Glossary

AI Automation & Agents

AI Agent

An autonomous AI system that can take actions, make decisions, and complete tasks with minimal human intervention.

An AI-powered conversational interface that can answer questions, qualify leads, and route enquiries automatically.

Using technology to automate repetitive business processes — reducing manual work, errors, and operational cost.

Automating customer relationship management tasks — lead routing, follow-ups, pipeline management, and reporting.

Connecting separate software systems so they can share data and trigger actions between each other automatically.

Application Programming Interface — a standardised way for software systems to communicate and share data with each other.