Glossary
Local Search
Google Business Profile
Google's free business listing tool that manages how a business appears in Google Search and Maps local results.
Local Pack
The map and three business listings displayed at the top of Google search results for local queries.
NAP
Name, Address, Phone Number — the core business information that must be consistent across all online directories and listings.
Citation
Any online mention of a business's NAP information, typically on directories, social platforms, and industry-specific listings.
Local Keywords
Search terms that include geographic modifiers — city names, 'near me', or location-specific service queries.
Review Signals
The quantity, quality, velocity, and diversity of customer reviews on Google and other platforms that influence local rankings.