Technical SEO
Core Web Vitals
Google's set of user experience metrics — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Crawling
The process by which search engine bots discover and download web pages by following links across the internet.
Robots.txt
A text file that tells search engine crawlers which pages or sections of a site they are allowed or not allowed to access.
XML Sitemap
A structured file that lists all important pages on a website, helping search engines discover and crawl content efficiently.
Canonical URL
An HTML element that tells search engines which version of a page is the primary one, preventing duplicate content issues.
Schema Markup
Structured data added to web pages that helps search engines understand content and qualify for enhanced search result features.
Render-Blocking
CSS or JavaScript resources that prevent a page from displaying until they have fully loaded, slowing perceived page speed.
Server-Side Rendering
Generating HTML on the server rather than in the browser, improving initial load time and search engine crawlability.