Search Engine Optimisation

Authority building through quality, not quantity.

Strategic link acquisition, digital PR, and competitive analysis that builds genuine domain authority — I do not buy links or spam directories.

What This Involves

Every element is part of a wider system

Each component is designed to generate compounding results over time — not isolated deliverables that sit idle.

Link Building Strategy

A sustainable, quality-focused approach to earning backlinks from relevant, authoritative publications in your industry.

Digital PR

Creating story angles and data-driven content that earns coverage and links from journalists and industry publications.

Competitor Backlink Analysis

Mapping your competitors' link profiles to identify achievable, high-value link opportunities you are currently missing.

Content-Led Outreach

Building resources, guides, and data assets that naturally attract links from relevant sites in your niche.

Brand Mention Monitoring

Tracking unlinked brand mentions and converting them into valuable backlinks through strategic outreach.

Link Profile Maintenance

Ongoing monitoring of your backlink profile to identify and address toxic links, maintain quality, and track growth.

How I Approach This

Every engagement follows a structured, outcome-focused framework.

01

The Conversation

An honest, direct dialogue to establish whether the engagement makes sense for both parties. I listen, assess, and tell you plainly whether I am the right person to help.

02

The Review

A structured assessment producing a clear picture of what needs to be built, what it involves, and what it will cost. No surprises.

03

The Engagement

Projects scoped and delivered against defined outcomes. You have direct access to me throughout — no hand-offs, no disappearing acts.

Working on something ambitious?

Let’s talk about what I can build for you.