Technical foundations that search engines can actually read.
I fix the structural issues that prevent search engines from properly crawling, indexing, and ranking your content — Core Web Vitals, rendering, site architecture, and performance.
What This Involves
Every element is part of a wider system
Each component is designed to generate compounding results over time — not isolated deliverables that sit idle.
Core Web Vitals Optimisation
Systematic improvement of LCP, FID, CLS, and INP metrics to meet Google's performance thresholds and improve user experience.
Crawl & Indexation
Ensuring search engines can efficiently discover, crawl, and index all valuable pages whilst keeping low-value pages out of the index.
Site Architecture
Restructuring URL hierarchies, navigation, and internal linking to create clear topical relevance signals and efficient crawl paths.
Schema Markup
Structured data implementation for rich results — FAQ, HowTo, Product, LocalBusiness, and organisation schemas.
Rendering & JavaScript SEO
Resolving client-side rendering issues that prevent search engines from accessing your content — particularly for React and Next.js applications.
Site Migration Support
Technical planning and execution for platform migrations, domain changes, and URL restructures — protecting your organic equity.
How I Approach This
Every engagement follows a structured, outcome-focused framework.
The Conversation
An honest, direct dialogue to establish whether the engagement makes sense for both parties. I listen, assess, and tell you plainly whether I am the right person to help.
The Review
A structured assessment producing a clear picture of what needs to be built, what it involves, and what it will cost. No surprises.
The Engagement
Projects scoped and delivered against defined outcomes. You have direct access to me throughout — no hand-offs, no disappearing acts.
Working on something ambitious?
Let’s talk about what I can build for you.